Market is getting competitive with each passing day and to be in the race, it is essential to come up with innovative marketing strategies. In Miami real estate business, social media is being used by most of the agents to reach out to large number of prospective buyers, hence offering them greater accessibility to the information. All an agent needs to focus on is planning, balance, originality, consistency, listening and relevancy. Social media has turned out to be the most effective marketing strategy for the agents of the Miami rental property. Now, with the US real estate business being in its recuperating phase, it is important to get more buyers and that is possible through a smart and creative marketing strategy. Make a solid plan and engage the readers through blogs, e-mails or real estate listings.