Could your personal brand use a reboot? By adopting a few strategies, you could spread your name in your community and create a band of loyal customers.
1. Publish content.
Books, articles, blog posts, video – you choose. But all of these platforms can be used to deliver real estate-related content that will build your credibility and help you stand out from the competition.
2. Tell a story.
Your stories can resonate with a buyer or seller and become a powerful marketing tool to motivate others. You should have a central plot with drama, suspense, surprise, character development, and then some form of resolution.
3. Create a report.
Publish a statistical report and then name it after yourself. Send it to the media and they may pull from it in their reporting. Reporters love intertwining statistics into their reports and they’ll connect it back to you then as the source then.
4.Take on speaking engagements.
You can significantly increase your personal brand by speaking to an audience and educating them about a real estate-related topic. Offer to speak at events and conferences or host webinars.
5.Vow to improve by 1% each day.
“If you can improve every single thing you do throughout the day by just one percent, then the collective gains add up to something incredible,” says Josh Black, CEO of GroupM Content in Asia, a median investment firm. “By adopting this concept of marginal gains, you are going to start making better decisions and, over time, those continuous improvements will positively enhance your life and image more than almost anything else you could do.”